Este Istanbul is a medical center operating in Istanbul, Turkey. The company’s online marketing goal is to get qualified leads from online channels. They spend 75% of their online marketing budget to Google Search Ads. You are managing the company’s Google Ads account and the client wants you to advertise their services in the following countries & languages.
– Locations: Turkey & United Kingdom (Turkish & British people living in the country) – Services: Hair transplant, rhinoplasty, mammaplasty

1. Please create a search ads structure and include details about campaigns, ad groups, keywords, negative keywords, and other settings.

2. The client wants to spend ₺200 at most per lead and their total budget is ₺1.5M Please recommend the client an estimated budget to achieve this goal.

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